#205, 11150 Jasper Avenue, Edmonton, Alberta T5K 0C7

Privacy Policy

Privacy Policy

This Privacy Policy describes how your personal information is collected, used, and shared when you access www.safilawgroup.ca (the “Website”).  By accessing the Website, you acknowledge and accept this Privacy Policy.

We try our best to be accurate regarding the content published on our website, including our Privacy Policy, however, it is possible that the content on our website may contain errors, be outdated, or not be relevant or applicable. We disclaim any liability for any such errors or omissions.

Personal Information We Collect

When you visit the Website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Website and information about how you interact with the Website. We refer to this automatically collected information as “Device Information.”

We collect Device Information using the following technologies:

  • “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit allaboutcookies.org.
  • “Log files” track actions occurring on the Website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, data entered into web forms, and date/time stamps.
  • “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the Website.

When we talk about “Personal Information” in this Privacy Policy, we are talking about Device Information.

How Do We Use Your Personal Information

We use your Personal Information to:

  • Communicate with you;
  • More generally to improve and optimize our website;
  • Screen our inquiries for potential risk or fraud; and
  • When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.

Sharing Your Personal Information

We may share your Personal Information with third parties to help us use your Personal Information, as described above.  For example, we use Google Analytics to help us understand how our customers use the Website–you can read more about how Google uses your Personal Information.  You can also opt-out of Google Analytics.

We may also share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful requests for information we receive, or to otherwise protect our rights.

Behavioural Advertising

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you.  For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page.

You can opt-out of targeted advertising by:

Additionally, you can opt-out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal.

Website Usage Tracking

We collaborate with Microsoft Clarity and Microsoft Advertising to track your interactions and usage of our website. This is done through behavioural metrics, heatmaps, and session replay, all of which help us improve and market our products/services more effectively. We gather data about website usage with the help of first and third-party cookies, along with other tracking technologies. This data allows us to understand the popularity of our products/services and your online activity.

Moreover, we utilize this information for enhancing our website, ensuring its security, detecting any fraudulent activity, and for advertising purposes.

Do Not Track

Please note that we do not alter our Website’s data collection and use practices when we see a Do Not Track signal from your browser.

Your Rights

If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are a European resident we note that we are processing your information in order to fulfill contracts we might have with you (for example if you make an order through the Website), or otherwise to pursue our legitimate business interests listed above.  Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.

Data Retention

When you submit an inquiry through the Website, we will maintain your inquiry for our records unless and until you ask us to delete this information.


We may update this Privacy Policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal or regulatory reasons.

Contact Us

For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e-mail at sam@safilawgroup.ca or by mail using the details provided below:

#205, 11150 Jasper Avenue
Edmonton, Alberta
T5K 0C7

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